Luis Del Villar, CEO Gerencia 360

Meet the guy Billboard Magazine is calling “The New Starmaker”. YaYa In The City sits with Luis Del Villar of Gerencia 360 during Billboard’s Latin Music Week to discuss how he got started and how he feels about the direction in which the regional Mexican music genre is moving.

Watch Below:


YaYa In The City follows emerging Urban Latin artist Lil Mexico through the streets of Houston, TX as he navigates through the neighborhood that raised him. He talks how he got his start, projects he is currently working on, and how he plans on staying true to his Mexican roots awhile securing his place in the worlds of both Hip-Hop and Latin Trap.

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YaYa In The City catches up with Rico Brooks, CEO of Adella Thomas Management, home to producers Metro Boomin, Sonny Digital, iBeatz, Tasha Catour and Bobby Johnson… Just to name a few. We talk how he got his start in management, what it’s like managing some of the biggest producers in the game, Latin trap, and how to make your passion profitable… All awhile trying to take calls and return texts.

Watch the full interview below: