Meet Janine Rivera, Rancho Humilde’s Newest Female Artist Who Plans On Pushing The Boundaries In Música Mexicana
At just 23 years old, Janine Rivera is a young mother to two girls… Girl goats that is. Yes, goats, as in the animals.
But even more interesting than that, she is Rancho Humilde’s newest signee and is getting ready to shake up a genre that has proven itself to not be so receptive to change. If you’ve been paying to attention to what’s happening with Música Regional Mexicana, particularly the label to which she just signed, all the traditional guidelines on what songs should sound like have been thrown out the window. Corridos are being urbanized to fit a new standard that makes more sense to a younger generation trying to balance their modern-day music tastes with the traditional sounds that they heard their parent’s playing.
“It’s weird for me as a Latina, as a Mexican, to not support our narrative here in this country and specific lifestyles that pertain to the areas where we grow up,” she said. “I’m from LA so all the songs that I’m hearing out there about weed, about music, about trapping, I see it. I can relate and it makes sense to me… Music is valid for every individual and it’s going to be different for everyone.”
Rivera, who responded to an open casting call for female Mariachi singers last year, began building her relationships with Jimmy Humilde, CEO of Rancho Humilde, and Fuerza Regida.
She would then go on to wow all four judges on Season 2 of Telemundo’s “La Voz” after performing “La Cigarra” at the blind auditions. She shocked everyone when she decided to join Team Wisin, one half of the popular Reggaeton duo Wisin Y Yandel who helped pioneer and shape Urban Latin’s sound in it’s infancy.
“Wisin was able to offer me a different perspective, a different angle that I’ve never been given before. LA está lleno de Mexicanos primarily and I’ve gotten that feedback most of my life so I wanted to see what he sees.”
Rivera’s versatility is reflective when talking about who her dream collaboration would be with. “Luis Miguel the king, ” she said starry-eyed when talking about her idol who has built a successful career performing a wide array of different musical styles over the past 40 years.
“There are songs that mark a moment in your life,” she said when talking about her ultimate goal in music. “I want to make those songs, you know, the jams, the vibes… That’s what I want.”
Check Out Janine Rivera’s Blind Auditions on Telemundo’s La Voz Here: